Challenge

Develop a new look for venture brand and create their packaging.

Solution

The target audience of this project is Irish millennials and young urban professionals. They are engaged by stories of people who go on a journey. Therefore, we decided to bring new life to an old folklore story from Ireland called “The Voyage of Bran”.

All the different beers refer to certain parts of the story. The Golden ale reflects the island of gold. The pale ale to the deep forest he entered on his journey. The Weizener tells the story about the many seas he crossed on his quest.

The Story of Bran

Bran mac Febail embarks upon a quest to the Otherworld. In this Otherworld, it is always summer, there is no need for food or water, no sickness or despair and there is no unhappiness. Bran will voyage to the land across the sea and a journey will begin where he will see different parts of the world.