Challenge

The University of the Creative Arts inLondon offers a blend mixture of creative arts, business and technology programmes to prepare students for a career in the creative industry. They asked us to create a campaign targeting creative minds that stand out.

Solution

The strategy for the campaign was to create a distinctive set image based on being different and unique as it maintains the coherence of the visual identity. The visual content modulates them into a balanced visual composition. Consequently, the content is either concentrated or structured into a clear message. Different examples show that good design cross boundaries and break patterns which enables you to look at things from new perspectives. This reflects to the beliefs of the university which itself also breaksbarriers of learning and teaching.